Nice to see you here.
I'm a technology enthusiast specialising in Marketing/Sales Operations and CRM for B2B SaaS companies, but my freelance work has allowed me to gain experience in a broad field of go to market related tasks - from conceptualising a brand strategy to setting up entire websites and campaigns up to building reporting of all kind.
When I'm not at my Laptop, you can find me either in a cafe writing poetry, in the gym or with my family.
At Celonis, I was optimizing Lead Management processes with Salesforce and pardot. I improved technology use and data flow through marketing systems. I also managed Google Ads globally.
Currently, I'm building YOYABA's Revenue Operations & CRM Service department and help B2B SaaS clients convert their demand.
At xentral I was responsible for Marketing Operations, including all things analytics and ownership of Hubspot from a Marketing perspective.
For example, I build this website with all it's components and functionality from scratch.
A Omikron's business devision Fact-Finder, I was handling LinkedIn and Google Ads and later handled Salesforce/pardot projects.
theonemedia helps B2B software companies and IT service providers grow. I work with theonemedia as a freelancer and manage own projects.
The what, where and how of Marketing - driven by understanding the customer.
Manage campaigns running on LinkedIn, facebook & Google Ads.
Familiar with EMS systems and HTML, set-up of nurturing & automation.
Hubspot expert. Salesforce/pardot experienced. Setting up data structures, ensuring data quality, building automations, building reports and doing administtrative work.
Modeling and implementing new processes, building necessary automation, and enabling the teams.
Integrations, API work, webhooks. Strong knowledge of Zapier and Integromat/Make.
Exposure to Looker and SQL. Strong with Google Analytics, Tag Managers, and Data Studio.
Wordpress experienced. Webflow experienced. No serverside development.
Creation and integration of custom components.
Fundamentals for webdev (e.g. custom tracking scripts) and little applications.
Recently strongly empowered by AI ^^
"He lives and breathes marketing operations and analytics. It is rare to find people like him who independently strategize and execute high complexity projects that prove high impact across the entire revenue organization. I definitely want to work with him again in the future."
"Paul is a rockstar. He has rare and extremely valuable technical skills in almost all marketing ops areas. At the same time Paul is able to look beyond the numbers and data to understand what it really takes to create a great marketing function."
"Paul's implementation of customized workflows has improved our sales team's productivity and efficiency. A good handover process from Marketing to Sales was crucial for us."