Welcome

Nice to see you here.

I'm a technology enthusiast specialising in Marketing/Sales Operations and CRM for B2B SaaS companies, but my freelance work has allowed me to gain experience in a broad field of go to market related tasks - from conceptualising a brand strategy to setting up entire websites and campaigns up to building reporting of all kind.

When I'm not at my Laptop, you usually find me either in a cafe writing or reading, in the gym or with my family.

Recent work

Celonis SE

At Celonis, I was optimizing Lead Management processes with Salesforce and pardot. I improved technology use and data flow through marketing systems. I also managed Google Ads globally.

YOYABA

Currently, I'm building YOYABA's Revenue Operations & CRM Service department and help B2B SaaS clients in GoToMarket.

xentral

At xentral I was responsible for Marketing Operations, including all things analytics and ownership of Hubspot from a Marketing perspective.

paul-nispel.com

For example, I build this website with all it's components and functionality from scratch.

Omikron Data Quality GmbH

A Omikron's business devision Fact-Finder, I was handling LinkedIn and Google Ads and later handled Salesforce/pardot projects.

theonemedia

theonemedia helps B2B software companies and IT service providers grow. I work with theonemedia as a freelancer and manage own projects.

What I do

Digital Marketing

Strategy

The what, where and how of Marketing - driven by understanding the customer.

Platform Campaign Management

Manage campaigns running on LinkedIn, facebook & Google Ads.

Email-Marketing

Familiar with EMS systems and HTML, set-up of nurturing & automation.

Revenue Operations

CRM and MAS

Hubspot expert. Salesforce/pardot experienced. Setting up data structures, ensuring data quality, building automations, building reports and doing administtrative work.

Marketing & Sales Processes

Modeling and implementing new processes, building necessary automation, and enabling the teams.

App to App

Integrations, API work, webhooks. Strong knowledge of Zapier and Integromat/Make.

Analytics

Exposure to Looker and SQL. Strong with Google Analytics, Tag Managers, and Data Studio.

Web Development

CMS, basic DNS & DB management

Wordpress experienced. Webflow experienced. No serverside development.

HTML & CSS

Creation and integration of custom components.

Javascript & Python

Fundamentals for webdev (e.g. custom tracking scripts) and little applications.
Recently strongly empowered by AI ^^

What others say

"He lives and breathes marketing operations and analytics. It is rare to find people like him who independently strategize and execute high complexity projects that prove high impact across the entire revenue organization. I definitely want to work with him again in the future."

Norman Rohr

VP of Marketing, Ex-Google, Ex-Uberall, Ex-Capmo

"Paul is a rockstar. He has rare and extremely valuable technical skills in almost all marketing ops areas. At the same time Paul is able to look beyond the numbers and data to understand what it really takes to create a great marketing function."

Benyi Heider

Marketing Consultant, Ex Celonis, Ex-Xentral, Alasco

"Paul's implementation of customized workflows has improved our sales team's productivity and efficiency. A good handover process from Marketing to Sales was crucial for us."